BD Purewick Catheter System

Project Summary

The video shows the breakdown of the PureWick System’s parts to display the

easy assembly and compactness of the device. We also emphasize the flexibility and softness of the

catheter attachment, as this is a selling point of the PureWick System. Scenes were specifically

composited to show the appealing user-friendly design of the system through various camera angles,

integrating the device into a common setting, and highlighting real-user reviews.

Watch full animation below.

Goal

To advertise the PureWick System’s various parts and benefits for patients.

Female patients with urinary incontinence and related caretakers

Intended Audience

Medium/Software Used

Adobe Illustrator, Cinema4D Redshift and After Effects

Team

Krystal-Flora Dureke, Shanling Lei, and Natalie McAfee

Objectives (As Storyboard Artist and Modeling Lead)

  • Collaborate to produce half of the story board scenes based on the established creative direction.

  • 3D model all assets needed for animation in Cinema4D.

  • Create replications of logos in Adobe Illustrator.

  • Create materials that reflect the real-life products

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