This animation shows the breakdown of the PureWick System’s parts to display the easy assembly and compactness of the device. We also emphasize the flexibility and softness of the catheter attachment, as this is a selling point of the PureWick System. Scenes were specifically composited to show the appealing user-friendly design of the system through various camera angles, integrating the device into a common setting, and highlighting real-user reviews.

Goal:

To advertise the PureWick System’s various parts and benefits for patients.

Intended Audience:

Female patients with urinary incontinence and related caretakers

Medium/Software Used:

Adobe Illustrator, Cinema4D Redshift and After Effects

Team:

Krystal-Flora Dureke, Shanling Lei, and Natalie McAfee

Objective (As Storyboard Artist & Modeling Lead):

• Collaborate to produce half of the story board scenes based on the established creative direction.

• 3D model all assets needed for animation in Cinema4D.

• Create replications of logos in Adobe Illustrator.

• Create materials that reflect the real-life products